H&M will collaborate with ERDEM in the Autumn of 2017！

ERDEM is a London brand started in 2005 by designer Erdem Moralıoğlu. Using plants and flowers as motifs, the prints are enchantingly beautiful and has earned celebrity fans all over the world.

A floral print unique to ERDEM Speaking of ERDEM, it is famous for its delicate yet bold floral prints. This fully patterned one-piece dress displays in all aspects the uniqueness that is ERDEM. It feels like your moon would improve just by wearing it.  

A romantic lace shirt. Complementing bag and accessories are also available.

The key point of this romantic race blouse is the black ribbon. The frills on the collar and sleeves are also not too exaggerated, meaning that the impression of the blouse would change with the bottom selected. Once you coordinate the outfit with a bag and accessories, it is a style that you can leave for outings in.

Boots and shoes are perhaps the items that you would use the most.

Both the floral print slip-ons and the strap-up boots are likely to become the key point of the autumn/winter coordination where monotones are more common. Both pairs of shoes can be coordinated with either sweet or mature outfits, and they would definitely be useful.

A men’s collection that is also a first for this brand

ERDEM had been a ladies-only brand, but in the collaboration this time, they are also trying their hand at a men’s collection for the first time. Even girls would think the cut & sew and parka in this collection are cute. The floral print backpack is so lovely that it seems a waste if only guys are allowed to carry it!      

A short film by Baz Luhrmann will also be revealed.

The director of the 2013 film The Great Gatsby, Baz Luhrmann, has produced a short film expressing the worldview created by ERDEM, which would be simultaneously revealed. The gorgeous film that can only be produced by Director Baz Luhrmann is a must-see.     The H&M Collaboration that is always sold out on the day it is released. This autumn, we are collaborating with the English brand ERDEM. While this is a brand with a price that cannot be easily purchased, we are very happy with this collaboration!        

Related Articles

​