Lucky Blue Smith hit the collaboration of H&M × Coachella

Coachella Valley Music and Arts Festival, the beginning of music festival season is coming next month! Styles from H&M loves Coachella Collection, launched on March 30th.


H&M has been launching collaborated products with Coachella Festival from last year. This year, “it model” Lucky Blue Smith and his 3 sisters’ band, The Atomics is taking this campaign by storm!

What is Coachella ?

The Coachella Valley Music and Arts Festival is an annual music and arts festival held at the Empire Polo Club in Indio, California, located in the Inland Empire’s Coachella Valley, in the Colorado Desert. Since Coachella is held in April when all other music festivals are mostly held in summer, this festival catches a big deal of attention to see what will be hot. The event will be held on Apr.14th -16th and 21st – 23rd, 2017.

 

Official Page

https://www.coachella.com/

H&M Loves Coachella Collection

H&M launched the collaborated line with Coachella, “H&M loves Coachella Collection” on March 30th. You can find all kinds of perfect outfit for music festivals like the pair of ripped jeans, lingerie-like dress… Elly cannot stop shopping! We definitely should buy those and prepare for our summer music festivals in Japan!

Accessories make you ready to party!

Elly sets my eye on collaborated accessories in this collection. Funky color shades or oversized earrings are perfect for the festivals. Don’t be shy and go all out!

New upcoming SNS star, Lucky Blue Smith!

Lucky Blue Smith, we can’t talk about his success in only in modeling, his success is across so many fields. 18 years old model just shared the happy news that he will become a father and surprised the world. He and his 3sisters make the band “ The Atomics” and is the face of H&M loves Coachella collection this year. We cannot take our eyes off of this super good looking siblings!

This year’s campaign for H&M Loves Coachella will feature an exclusive new video by The Atomics, the alternative pop band of Lucky Blue Smith and his sisters…

Reference Page

http://www2.hm.com/ja_jp/life/culture/inside-h-m/get-into-coachella-mood-with-the-atomics.html  

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